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You should also define your marketing goals and use this plan to achieve them. In this guide, you’ll learn everything you need to know about properly marketing your law firm—from SEO to networking and everything in between. This guide will help you understand key law firm marketing terms, steps to take to start building your marketing plan, and how to measure your efforts. Plus, you’ll learn helpful stats to inform your marketing choices, best practices and industry insights, and the best law firm marketing technology and tools to use. Most law firms use a combination of traditional and digital marketing strategies to have wide coverage.
- Law firm marketing departments must use technology internally at least as much as they use it externally, especially to track business development activities.
- This might dictate what social media applications you should use to connect with them.
- Instead, it can be helpful to provide useful information and gain a reputation as a source of authority clients can trust.
- Make sure they know what kind of work and deliverables you’re expecting.
Google will always show three map listings when you are searching for professional services (e.g., “lawyer in Los Angeles”). It’s here in your GMB account where you add your services, contact information, team photos, manage reviews and more. Having a current and well-managed GMB account will also increase your SEO. While firms are handling urgent client requests, they must also be laying the tracks to support clients’ future needs. That way, when clients are ready to address, for example, data privacy head-on, firms will already have the right legal team with the right relationship at the ready. Right now, clients’ longer-term needs appear to be in areas of regulation, data privacy, cybersecurity risk, and environmental, social, and governance issues.
This powerful tactic has been proven time and again, despite the many digital advancements in marketing. Since 2016, between 25-30% of respondents overall have reported that their firm has a blog; this year 27% reported their firms to have a blog. Overall, respondents of all firm sizes are only moderately confident in their firm’s marketing efforts, rating their confidence at only a 2.9 on a scale of 1 to 5 .
Marketing on Instagram requires a different strategy than marketing on LinkedIn. Plus, if your clients aren’t using Instagram to find attorneys, it’s not worth it to invest too much time there. Know the basics and you're well on your way to establishing a winning legal marketing strategy. This free PR is incredibly valuable for your law firm’s brand and your “personal brand” as a lawyer.
Related Practices & Jurisdictions
Make sure your content has a clear focus, stick to a regular cadence, and ensure you’re providing quality, helpful information . 2021 Legal Trends Report found that 82% of consumers looked for client reviews and 81% of consumers looked for referrals when seeking legal counsel. While a few negative reviews won’t hurt, an ongoing stream of them might turn potential clients away. For example, instead of just using the word “lawyer,” also include the name of your city. Using long tail keywords will give you the best chance of competing with other pages and being found by potential clients. This is what search engines like Google—and the people who use them—are looking for.
With over 1 billion users on the platform (80% of which are following businesses), law firms would be remiss to not be active on Instagram. In fact, Instagram is the third most popular social channel, right behind YouTube and Facebook. No matter what platform you use, be sure to publish content that’s relevant to your audience. And beyond that, use your content to put your best foot forward and earn the trust of potential clients.
Remarketing your Law Firm
CMOs also believe there might be valuable insights within their firms’ own datasets; but they also understand that their firms might not have the skills to unlock those insights. Clearly, they see that there is a skills gap when it comes to data analysis. And without the ability to mine the most important insights, they’re concerned about getting bogged down in data without taking effective action — the dreaded analysis paralysis.
Law firm management consultants encourage firms to spend 2% to 5%, but this number depends on the area of practice, geographical location, how established the law firm is, etc. Law firm marketing consultant, web designer, SEO specialist, or other types of marketing service to help with your firm’s needs. 2021 Legal Trends Report found DUI attorney near me that law firms that emphasized providing a client-centered experience using technological solutions were the most successful.
As an award-winning law firm marketing agency, it’s no surprise to us that firms had a utilization rate of merely 31% in the Clio Trends 2021 Report. Today, we want to share law firm marketing strategies to improve your financial performance. LinkedIn is the leading social media platform among individual lawyers, just as it is for law firms; overall, 88% of all respondents maintain a personal LinkedIn presence for professional purposes.